In this era relationships and relationship building are what we are all about.
Certainly, doing business successfully online or offline requires a good deal of relationship building in terms of not only your prospects and customers but also your affiliates or referral partners.
It’s a fact that even in today’s fast moving technological world, when it all boils down to it. People still buy people, and that is why building list building the right way is so important to the level of success that you will enjoy in business both online and offline, but especially online.
People don’t like to be sold to but they still like to buy. They don’t want to be pursued and interrupted but they are happy to be involved in a non threatening relationship with someone who can give them lots of value for free and then, once the trust has built up… they will be ready to buy.
The downside is that this list building and relationship stuff takes a little time but it’s worth it because, once you have established trust and credibility you will sell more, more often and for a higher amount on each transaction so the effort is worth it. So let’s talk a little more about the specifics of list building.
OK, well we have discussed the reasons why and the benefits to both you and the customer, so how about discussing the how of effective list building?
Well, firstly you need to decide on an autoresponder and there are a very many choices out there so it pays to do you due diligence and check out the options thoroughly before making a decision on which autoresponder to use.
But just important as which autoresponder to use if the knowledge of how best to use it. There is a way to communicate via autoresponder that is the right mix of free high value content and sales offers. This ration is typically 80/20 in favour of non sales high value information. So, typically out of every 5 emails you send out to your list just 1 would contain an offer of a paid product or service, the rest must ideally offer free value and lot of it.
Here’s how it should work…
You get a visitor to your website or squeeze page and he or she opts in to your email autoresponder list as a result of the free report or whatever that you are offering in return for their email address, or their name and email address. By the way… don’t go for too much information at this early stage as you are just beginning your relationship with your new subscriber and they probably don’t trust you too much just yet. I would recommend no more than just name and email at this stage.
OK, once that has been done, your new subscriber should receive 4 to 5 email from you which support the free value he or she has received and adds some more to it. Now the 5th or 6th email from you should make an offer for a paid product or service that is ideally related in some way related to the free offer they accepted from you at the outset. Remember that is what brought them in at the outset so you know this is a point of interest.
Too many internet marketers completely ignore this advice and just offer some paid product that he little or no relevance to the initial product taken by the subscriber and as such, experience many unsubscribes because the content has no interest to the person who has opted in. It’s a crazy practice and yet I see so many doing it.
To be honest… until I really understood this stuff myself I was doing it too!
It’s really not rocket science though. Just keep feeding your subscribers new content that is related to their area of interest and occasionally drop them an offer for a paid product or service related to that area. Use your free report of whatever as the lead generator that brings these people into your list in the first place and keep driving traffic to that lead generation.
Bear in the mind that the industry standard comes in at about $1 per name on your list per month. In others words, for every 1000 people on your list you should at least $1000 per month.
Can you see why it would be a good idea to build your own list now?
Remember, Google may slap you and Facebook may kick you in the teeth by changing the way it does things, but no one can ever take your list away from you. You control you list at all times and it is by far the biggest asset you will ever build in your business. So I urge you to start list building now… your better future depends on it!